Archive for December, 2007

Trading, Branding, & Change


The world is about trading. why did I type those words? It’s not solely that I’m a business student, but more than that. Trading, what is trading? trading is a mechanism between many sides for exchanging something that they’re owned. It has done since pre-history era. In those moments, the trade doesn’t use any medium of exchange like money, in which goods or services are exchanged for other goods and/or services too. I’m interested in many real phenomenon that all of things have been practiced. For instance, an employee actually just sell his labor so that the firm give them some incentives like wage, salary, bonus, etc. Even in Pariaman’s culture, a marriage is decided based-on bride’s side bid. If the groom is a doctor, for instance, consequently the bid offer will be higher than a farm. So as man-woman dating in Jakarta, in which a man must have something special that can be “sold” to attract his lovely woman. If the man is poor,whether in financial or educational position, then he’ll get the couple in same or similar with him. It’s like a supply-demand theory in the equilibrium market. That’s above, only little instances that’s occurred in this world.
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