Well, I don’t know how exactly I should write the title to represent this article, but I just wanna talk about her team’s performance, especially her marketing team in the presidential election. After watching the candidate debate in Metro TV tonight (plus its commercial break), I got that there’s something wrong in Megawati’s imaging as one of president candidate who concerning to democracy economic and putting herself on behalf of the citizen. I guess many people somewhat admire her lack of adorable when she said, “If I were a president…”
No, it’s not the point. I’d say if Mega did a good job when she were a president, she should be elected again. In fact, she didn’t. But it’s not a big deal for me when she tried to show up her “experience” to be a president. I’m concerning to the issue she’s been blown up in her advertising.
She, and her vice president, Prabowo Subianto always criticize incumbent performance in their advertisement. They always said current government “as a jerk” since the government has failed to increase Indonesian welfare. They pledge, if they are elected, they will push the market price down and increase the citizen’s welfare. Let alone it’s supported by the fact that the unemployment rate of this country come to 16% attached by 35% rate of poverty.
Is that good enough? I’d say no !!! I guess it’s absolutely outworn. As a grass root, we have been surfeited with all of politician’s pledges. We have come to understand how to decide their sentimental president. We actually need motivation or tranquility more than a “hero” who will be the half of god when he or she is elected.
I like how Mr JK brands his positioning to the voters. He sounds independency and throws us supports to be up. We are no longer a baby that must be breast-feed all day long, and Mr Kalla catch it well. Look also at Mr SBY’s imaging, he has made adorable imaging by persuading all people to vote him whatever as if people would like to chose him before.
Yeah, I guess the simple things above can affect the voters emotionally. They have to remember one thing. Assume that the intelligence are quite same. So, the competition is no longer emphasizing at intelligence, but also at attention. And Mega-Pro didn’t make it!!
That’s why it’s crucial for a presidential candidate to be ‘a bit’ intelligent. So when your team does something stupid, you can correct it. But Mega, unfortunately is exactly the opposite. She won’t win it. Not this year, not in 2014. She’s done.
Megawati mank ga jelas
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